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Improve productivity 

Create high-quality content faster using AI-supported tools and workflows

Greater efficiency

Streamline time-consuming content creation, research and production tasks

Create future opportunities

Embrace new technologies and stay ahead in a changing world

Overview

This apprenticeship is designed to provide apprentices with an in-depth understanding of AI-driven generative models, including text, image, audio, and video generation. Throughout the apprenticeship, apprentices will explore state-of-the-art AI techniques, learn to build their own generative models, and understand the applications and ethical considerations of AI generation technologies.

Content creators work to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns.

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Key Facts

Duration

15 Months

Funding Band

£10,000

Delivery Location

National

Who is it for?

This apprenticeship is ideal for employees working in content creation, marketing, media or advertising roles who want to develop their skills using AI. It is suited to those who work to creative briefs, develop messaging for different audiences and create content that supports brand, customer and business objectives.

Delivery

Throughout the apprenticeship, learners will develop their content creation skills alongside an in-depth understanding of generative AI technologies. Apprentices will complete an End-Point Assessment, including a project or campaign and a professional discussion supported by a portfolio of evidence.

 

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What it covers

Apprentices will develop the knowledge and skills to:

  • Understand AI-driven generative models across text, image, audio and video

  • Explore AI techniques and their practical applications in content creation

  • Develop and work with generative AI models

  • Research and interpret creative briefs

  • Develop messaging that maximises audience engagement

  • Create content that reflects brand strategy and customer needs

  • Understand the ethical considerations surrounding generative AI

  • Apply their skills across media, advertising and marketing campaigns

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Take that first step and we’ll support you with whatever you need to succeed.

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Frequently Asked Questions

This apprenticeship is suitable for employees working in content creation, marketing, media or advertising roles. Apprentices should have opportunities within their role to create content, work to creative briefs and apply AI tools to their work.

Apprentices develop their content creation skills alongside an in-depth understanding of generative AI, with opportunities to apply their learning to real content, campaigns and workplace projects.

Apprentices receive ongoing support throughout the programme to develop their skills and prepare for assessment. 

Apprentices complete an End-Point Assessment, including a project or campaign with questioning and a professional discussion supported by a portfolio of evidence.

Yes, apprenticeship funding may cover up to 100% of the training costs, depending on your organisation and the apprentice’s eligibility. Our team can help you understand the funding available to your business.

Simply get in touch with our team. We’ll discuss your business needs, check eligibility and funding, and guide you through the next steps to enrol an existing employee or recruit a new apprentice.