The role of a Multi-Channel Marketer is essential across various industries, including private businesses, public organisations, and the non-profit sector. You’ll find Multi-Channel Marketers in industries such as finance, construction, automotive, manufacturing, engineering, health, retail, hospitality, and IT.
Within a marketing team, they play a key role in implementing marketing strategies and plans, managing day-to-day activities across multiple platforms and channels, and supporting the overall marketing function to drive company success.
Key Facts
Duration
16 Months
Funding Band
£11,000
Delivery Location
National
Qualification
On successful completion, apprentices will achieve a Level 3 Multi-Channel Marketer Apprenticeship.
Apprenticeship details
What it covers:
Knowledge
- Marketing theory, marketing mix, promotional strategies, and channel differences.
- Business structure, vision, and how marketing supports these goals.
- Competitor analysis, brand theory, and content creation for online/offline platforms.
- Current technologies, GDPR, copyright law, and ethical marketing practices.
Skills
- Interpret and execute briefs, plan multi-channel marketing activities.
- Create innovative content across various formats (online and offline).
- Use research tools, copywriting techniques, and manage marketing assets.
- Proficiency in website management, data analysis, and campaign tools.
Behaviours
- Accountability, initiative, and organisation.
- Flexibility and adaptability to circumstances.
- Collaboration with internal and external stakeholders.
- Continuous learning, professionalism, integrity, and confidentiality.
Delivery
Our Skills Development Tutors will deliver online sessions, working with apprentices to meet employers' specific needs and expectations.
Entry requirements
Applicants must hold a minimum of Level 2 in English and maths, or an equivalent qualification. Apprentices who do not have Level 2 in English and maths will need to achieve this level before completing their apprenticeship.
Progression
Upon successful completion of the Multi-Channel Marketer apprenticeship, progression routes include higher-level marketing roles, further education in marketing qualifications, specialist positions such as SEO or PPC, and leadership roles like Marketing Manager or Marketing Director.
If you’re ready to unlock your business’s potential, or have any questions about our services, we’d love to hear from you.
Contact us