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The Level 4 Marketing Executive Apprenticeship is ideal for individuals with Level 3 digital marketing knowledge or entry-level experience. It builds on foundational skills, equipping professionals to take on senior roles, manage complex activities, drive strategic campaigns, and contribute to organisational marketing strategy.

Key Facts

Duration

16 Months

Funding Band

£6,000

Delivery Location

National

Qualification

On successful completion, apprentices will achieve a Level 4 Marketing Executive Apprenticeship.

Apprenticeship details

This apprenticeship covers a wide range of digital marketing skills, including video software, marketing planning, project management, and imaging software.
What it covers:
Knowledge
  • Understanding marketing strategy, planning, and reporting, focusing on integrating creativity with business objectives.
  • Learning budget management, return on investment (ROI), and project management.
  • Exploring traditional and digital marketing strategies and their impact on campaigns.
Skills
  • Developing and executing marketing strategies across multiple channels.
  • Gaining proficiency in video and imaging software to create engaging content.
  • Applying marketing theory and reporting techniques to enhance campaign performance.
Behaviours
  • Fostering independence, creativity, and leadership in marketing strategy and campaigns.
  • Balancing traditional and digital marketing skills to become an all-rounded marketing leader.

Delivery

This apprenticeship uses a blended learning approach, combining classroom and virtual sessions with a focus on independent study. Apprentices benefit from personalised 1-to-1 support with their tutor and regular round-table discussions involving the apprentice, tutor and employer.

Entry requirements 

GCSE grade A*-C/9-4 in maths and English or equivalent is desirable.

Progression

Completing the Level 4 Marketing Executive Apprenticeship opens pathways to roles such as Marketing Manager, Digital Marketing Specialist, Brand Manager, Communications Manager, or Content Marketing Manager. It also provides a strong foundation for further, higher-level study.

 

 

If you’re ready to unlock your business’s potential, or have any questions about our services, we’d love to hear from you.

Contact us