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This course is designed to equip employees with the essential skills, knowledge, and hands-on experience needed to thrive in digital roles and enhance your organisation's marketing and brand presence.

Throughout the course, participants will cover key topics, including an introduction to cybersecurity and information governance, as well as content creation tools and platforms. Employees will also learn how to effectively leverage social media for marketing, with practical hints, tips, and tricks for writing compelling content across social media platforms.

Additionally, the course covers marketing principles, content creation for web, SEO, paid ads, and email marketing, providing a well-rounded foundation for building a strong online presence. By the end of the course, participants will have developed their own portfolio, showcasing their digital marketing capabilities and expertise.

 

Key Facts

Duration

8 weeks

Funding

Fully funded for Greater Manchester residents who meet the eligibility criteria.

Delivery Location

Online

Qualification

On successful completion, learners will achieve a Level 2 Award in Digital and IT Skills.

Course details

On this 8-week course, we will cover:

  • What you need to know to get started: Cyber Security & Information Governance
  • Introduction to content creation tools & learning platform
  • Introduction to social media: Leveraging social media marketing, hints, tips & tricks for writing on social media platforms
  • Tools and technology
  • Marketing principles
  • Content creation
  • Content for web
  • Getting started with SEO, paid ads, and email marketing
  • Portfolio building

Entry requirements 

This qualification does not have any formal entry requirements, however learners must demonstrate the ability to study at Level 2. Prior to enrolment, learners will complete assessments in maths, English and IT to ensure suitability for the course.

Eligibility for funding:

This course is fully funded to individuals who:

  • Are a Greater Manchester Resident
  • Aged 19+
  • Earns less than £25,000

Progression

On successful completion, learners can progress to various opportunities within the digital marketing and content creation fields. They may choose to pursue further study in more advanced digital marketing or content creation courses, such as SEO certification, social media management, or digital advertising.

 

 

 

If you’re ready to unlock your business’s potential, or have any questions about our services, we’d love to hear from you.

Contact us